Channel Intelligence

Channel Intelligence is the starting point for target-orientated action and the basis for lasting success.

Channel Intelligence from salestron

To be aware of the challenges your company is confronted by the current market situation. To identify your partners efficiently, to recognize their potentials and needs early enough. The clear and comprehensible visual design of complex data structures allows the analysis and improvement of your existing structures and processes.

The straightforward response of daily questions provides more effective decision processes. For example:

  • What were the best sold products last week? Last month?
  • How can we evaluate our channel activities, our channel partners?
  • Who are the most effective partners at present?
  • How can we recognize and support the potentials of our partners? How can we create incentitives?

There are only few companies that are able to answer these questions spontaneously.

Simple realization

salestron is able to reproduce the complete partner landscape and to display it in an interactive way, e. g. as per dashboard, only by integrating the sell-out-data. The market change can be seen at one glance and you can react immediately if necessary. Applicable to all channels, countries, regions, sales areas, advisers, product levels or single products – with mouse click.

Forecasts and tendencies can be recognized at one glance, e. g. the probable result under consideration of seasonal fluctuations. You can detect in real time if your aims can be respected and it is possible to act at an early stage. Depending on the departments and tasks, only the really needed analysis is shown. You can assign individual rights to each user.

Channel Intelligence – the most essential functions:

  • Many different analysis options display the current situation of your partner landscape in real time – selectable in different time models: retroactively, up-to-date and in the future.
  • All analysis can be combined as desired. Global areas, countries, product groups and product, advisors, regions, sales areas, partner status, channels and time periods can be combined as per your needs. Depending on the rights, extensive export functions are available.
  • Every analysis can be effected on a sales-related (foreign or standard currency) or quantity-related basis or on the basis of the average price (foreign or standard currency).
  • KPI monitoring (key performance indicators) of salestron’s internal as well as of external data. Even display of complex balanced scorecards.
  • Definition and analysis of groups, e. g. retail partners or system house chains.
  • The integrated salestron interface (based on SOAP) guarantees the communication with other applications or data bases.

Intuitive operation – user interface

The authorized user can dispose of extensive evaluations and analysis. The following screenshots give you a first idea of the user interface. Please click on the relevant picture to enlarge it.

fig. 1: dashboardfig. 2: partner overviewfig. 3: key data